Michael Grandage on Daniel Radcliffe and £10 tickets

Dec 10, 2012   |   Written by Will Gore

What made you want to move on from the Donmar?

After five years running Sheffield theatres and 10 years as Artistic Director at the Donmar, I knew I didn’t want to do anymore building-based work. I wanted to have the freedom to work in the West End and New York, produce and direct films and put on shows in found spaces. My Donmar colleague James Bierman and I wanted to set up a building-less company – and we also wanted to see if we could do things in the commercial world similar to what we had done at the Donmar, particularly accessible work that reaches out to a younger generation.

How have you tried to make the season as accessible as possible?

Mainly through our £10 ticket scheme. After all the discussions for the debut West End season we ended up with seven lead actors [Simon Russell Beale, Ben Whishaw, Judi Dench, Daniel Radcliffe, Sheridan Smith, David Walliams and Jude Law; pictured below] and five plays. From there, we looked at how we could establish the core value of access by budgeting for a quarter of the seats being £10. We knew that there are always people in the West End who can afford the top price and that group, in the end, have to subsidize the £10 seats.

What was the thinking behind casting Daniel Radcliffe in Martin McDonagh’s The Cripple of Inishmaan?

I hope the match of Daniel Radcliffe and Martin McDonagh will reach out to a whole range of people – Daniel’s link to the Harry Potter films brings a huge following with him. It’s up to us to engage with that following. I saw him in How to Succeed in Business Without Really Trying, on Broadway, and he had this amazing energy. He never missed a show and has an honour and duty to his audience that I love.

Source: ideastap.com

Welcome Message

Welcome to Simply Daniel Radcliffe, your ultimate fan source for all things Daniel Radcliffe. Here you will find the latest news, images, videos, and much more on Dan. We are home to the largest gallery in the whole worldwide web with over 142,000 pictures including Events, Photoshoots, stage appearances and so much more.
Site Advertisement
Events Calendar

No record found.

Shop with Amazon

We are an Amazon Affiliate. Please view our Amazon Store Page and buy something for that special friend. Check out the featured product below.

Pre-Order the Weird Soundtrack


Elite Affiliates

Anne HathawayCaptivating Felicity JonesCarbonell CentralDaily Victoria JusticeEddie RedmayneEmma Watson PortugalFlorian SilbereisenHarry Potter QuizzesJessica Brown FindlayJuno Temple NetworkLily James FranceMaisie Williams FanOnly AvrilSassy! Dress Like EmmaTeresa Palmer

Top Affiliates

Rockstar Book Tours
Dan’s Official Site

Welcome to Dan’s Official Site. Since moving out from Google Plus and its services ended Dan’s management team made a website on Square Space. This is now his official site for news updates and much more. Click the link below to visit his site.


Latest Projects
Latest Magazine
Film Stories
November 2022   |   English
Latest Albums
Weird: The Al Yankovic Story
Watch What Happens Live
Nov 03
Video Vault
Join us on Facebook

SDR on Graham Norton


Help us expand Simply Daniel Radcliffe and make it the top fan resource for Daniel Radcliffe fans by donating content! What can you donate?

  • Fan Photos you took with Dan
  • Photos or videos from fan conventions
  • Event pics
  • Screen captures of projects we don’t have
  • Magazine scans
  • Photoshoots we haven’t traced yet
  • FanArt: drawings, wallpaper, icons, ect.

Send the content you wish to donate at simplydanielradcliffe@gmail.com with the subject ‘Contribution’. All donations will be 100% credited!

Join us on VK
If you like this site and visit it regularly, we would appreciate if you donate anything you can to help this site continue. Your donation will be used to help with hosting bills, domain name fees, magazines, dvd's and whatever else we need to make this site run the best for you. So please donate we need your help or buy me a coffee.
Donate via Paypal.
Featured GIF
Follow us on Twitter
Link Us

Put your name on the list for your pairing or movie.

Dan & Dane DeHaan
Kill Your Darlings
What if

Go to the Fanlisting Collective for more

  • Owner: Marcie Lucas
  • Opened SDR: December 6, 2010
  • Online since: January 23, 2006
  • Formerly: Sparkling Illusions
  • Best Viewed: 1920x1080 Chrome/Firefox
Flag Counter