Jeff Sweat has made a living from words his entire career, starting out as an award-winning tech journalist for InformationWeek magazine and moving into marketing.
He led the content marketing team for Yahoo and pioneered its use of social media. He directed PR for two of the top advertising agencies in the country, Deutsch LA and 72andSunny. He now runs his own Los Angeles–based PR and marketing agency, Mister Sweat.
He grew up in Idaho as the middle of eight children—seven boys and one girl—and attended Columbia University in New York. Jeff lives in a big blue house in Los Angeles with his wife Sunny and their three kids, two cats, and a racing greyhound.
He loves to travel and writes everywhere he goes, even when there's not a desk. He likes karaoke, motorcycles and carpentry. He was once shot in the head with a nail gun, which was not a big of a deal as it sounds. But it still hurt like crazy.